Email deliverability is a large focus point for us here at Concep. So following on from my last post, here are some helpful tips to improve delivery of campaign emails.
I personally like the tag images option as spam engines are getting more selective about what to allow into their networks. Anything you can do to lower your threat level will only improve getting your email into the recipients inbox and increase your conversion rates.
Surely email marketing is like driving a car: You don't need to know how it all works, you just use it. It's simple: Choose your list, craft your message, send it into the world, and track the results. Except when it breaks down and then you wish you knew a bit more than the basics! And email marketing can break down, including at delivery, when your beloved newsletter gets mistaken for spam. Spam filters are here to make our lives better. But as marketers we feel frustrated if they block our emails. Using an email marketing application to be professional is a commendable step, but it's also good to know how to "pimp your ride," or fine-tune it, to get the best results. Let's take a quick look under the hood of email delivery.